About CMJ Australia

History of CMJ Australia

CMJ Australia’s journey first began in 2015 as a conversation between two long-time friends over a bottle of wine whilst camping on the Great Ocean Road. Our families had been camping, surfing and enjoying everything that the beach has to offer for decades, and Jules wanted to find a product that would help surfers and swimmers stay warm, get dry and get changed in places where there was no shelter or privacy.

After much thought and extensive research, we came up with our microfibre hooded change towels. Microfibre was the key, with its durability and absorbency making it a product both our customers and we would have confidence in.


Being heavily involved in the local Wye River Surf Life Saving Club, we had a chance to get feedback from users, which we incorporated into the development of our new product.

CMJ Australia first began life as “Cover Me Jules” and later as “CMJ All Sports”, however as our capabilities changed and the range of products has broadened in 2021 our business operates across two channels; CMJ Australia for all custom products and Cover Me Jules Australia for retail channel products.

Now in its sixth year, CMJ Australia is proud to be licensees of Surf Life Saving Australia, and proud supporters of the iconic Lorne Pier to Pub race, “the Aussies” – Surf Life Saving National Titles Youth, Masters and Open, and the Torquay Danger 1000 swim. We will be also sponsoring of the Junior Marlins Water Polo.

CMJ Australia is a company who values inclusion and volunteers. Our aim is to not only provide a quality and valued product but to be inclusive and give back to the community. No matter the size of your club or company we will endeavour to look after you.